AI Insights · Timothy · June 2025
Top Puzzle Games Performance in New Zealand: Q2 2025
Explore the performance trends of the top five puzzle games in New Zealand during Q2 2025, with insights from Sensor Tower's data on downloads, revenue, and active users.
In the second quarter of 2025, the puzzle games category in New Zealand showcased intriguing trends across the top five applications on the unified platform. Here's a closer look at their performances, based on Sensor Tower data.
Block Blast！ from Hungry Studio saw its weekly downloads fluctuate, beginning with 8.1K and peaking at 10.4K by the end of June. Conversely, its weekly revenue started at $25 and peaked at $33 before tapering off. Active users remained relatively stable, starting at 210K and ending around 192K.
Color Block Jam, published by Rollic Games, experienced a consistent decline in weekly downloads from 5.5K to 3.2K. However, revenue showed resilience, peaking at $12.9K towards the end of the quarter. Active users initially surged to 24.5K in April but ended at 15.9K.
Word Search Explorer® by PlaySimple Games Pte Ltd displayed a gradual increase in both downloads and active users, with downloads peaking at 3.9K and active users reaching 11.2K. Revenue also showed a steady climb, reaching $163 in late April before stabilizing.
Screwdom from Zego Global Pte Ltd recorded a notable increase in revenue, starting at $5.2K and reaching $12.9K by June's end. Downloads remained relatively stable, with a slight peak of 3.5K in May. Active users showed a steady increase, closing the quarter at 11.6K.
Finally, Bus Escape: Traffic Jam by ABI GLOBAL LTD. demonstrated consistent growth in revenue, peaking at $1.6K. Downloads remained steady, averaging around 2K weekly, while active users rose steadily, peaking at 6.9K.
For more detailed insights and analytics, visit Sensor Tower's platform.
